Sample Report — For Demonstration Purposes Only  |  This is a fictional organization (Lighthouse Ministries International) used to illustrate what a Grey Matter Diagnostic produces. Your organization's results will reflect your actual data.
Sample Diagnostic Report — Faith-Based Nonprofit

See What a Grey Matter
Diagnostic Looks Like

Below is a complete diagnostic report for a fictional $8.2M international missions organization. This is exactly what your organization receives — built from your actual data, benchmarked against published sector standards.

Sample Organization — Lighthouse Ministries International

Pre-loaded sample data
Organization
Lighthouse Ministries International
Executive Director
David Carver
Mission area
International Missions
Years operating
27 years
Staff (FTE)
28
Board size
11 members
Geography
National donor base · Field operations in Kenya, Guatemala, Honduras · HQ Nashville, TN

Financial Health — FY December 31, 2024

Total revenue
$8,240,000
Total expenses
$8,050,000
Net income
+$190,000
Contributions
$7,100,000
Program expenses
$5,635,000
FR expenses
$1,207,000
Admin / G&A
$1,208,000
Unrestricted cash
$1,340,000
Net assets
$2,100,000
Expenses have outpaced revenue for 18 consecutive months. ~$1.1M of net assets are restricted to Kenya field projects. The Whitmore Foundation accounts for approximately 14% of contributions — an unmanaged single-donor concentration risk.

Revenue Channels

ChannelAnnual Amount% of RevenueTrend
Individual Donations$4,250,00051.6%Stable
Foundation Grants$1,680,00020.4%Declining
Major Gifts$980,00011.9%Growing
Conference / Events$540,0006.6%Stable
Monthly / Recurring Giving$410,0005.0%Growing +22% YOY
Product Sales$210,0002.5%Declining
Corporate Partnerships$170,0002.1%New
Two multi-year foundation grants concluded in 2023 with no replacement grants secured. Monthly giving grew 22% YOY from a small base — a genuine bright spot. Individual donations represent 51.6% of total revenue — above the 40% single-source concentration benchmark.

Fundraising Assessment — Maturity Scores (1–5)

Active donors
3,840
Retention rate
44% vs 45% sector avg (AFP FEP)
Monthly donors
287 of 500 goal
Major gift threshold
$2,500
Fundraising is ED-dependent — David Carver personally manages the top 20–30 donor relationships with no documentation, no backup, and no formal cultivation plans in the CRM. Development team: 2.5 FTE. Raiser's Edge (2019 vintage) estimated at <30% utilization. Annual fund runs November/December only. No planned giving program despite a 27-year track record.

Marketing, Technology & Integration — Maturity Scores (1–5)

Marketing and fundraising operate as completely separate functions — different managers, no shared data, no coordinated campaigns. Email open rate: 18% vs. 26% nonprofit sector average (M+R Benchmarks). No paid digital advertising has ever been run. Donate button is below the fold on mobile. No digital donor acquisition campaign has ever been attempted.

Strategic Planning — Maturity Scores (1–5)

Plan status
No current plan (last: 2021, never updated)
ED tenure
4–7 years · Succession horizon: 3–5 years
2021 plan goals: East Africa expansion partial ✓ · 5,000 donors by 2024 not achieved (3,840) · 500 monthly donors in progress (287). Board approved a "strategic refresh" at the 2024 retreat — no owner assigned, no timeline set. Development committee has not met in 8 months. Only 3 of 11 board members made a major gift in the past 2 years.
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Grey Matter Diagnostic Results — Sample Report
Lighthouse Ministries International
out of 100

Financial Benchmark Detail

Lighthouse Ministries financials compared to published sector standards. Sources: Charity Navigator, BBB Wise Giving Alliance, Nonprofit Finance Fund, AFP Fundraising Effectiveness Project.
MetricLMI NumberBenchmarkSourceStatus

Grey Matter Analysis — Full Report

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About Our Benchmarks & Methodology

Charity NavigatorEvaluates 200,000+ nonprofits annually using a 4-star rating system — the most widely cited financial evaluation standard in the sector.Program expense ratio · Operating expense ratio
BBB Wise Giving AllianceStandards for Charity Accountability — used by major foundations and institutional funders to evaluate organizational efficiency.Fundraising efficiency · Admin + FR % of revenue
Nonprofit Finance Fund (NFF)Annual State of the Nonprofit Sector survey — the definitive source for nonprofit liquidity and reserve standards.Cash on hand · Revenue diversification
AFP Fundraising Effectiveness ProjectAnnual analysis of 100M+ donor records — the gold standard for donor retention benchmarks in the sector.Donor retention rate
M+R Benchmarks StudyAnnual digital performance study covering 200+ nonprofits — the definitive benchmark for email and digital performance.Email open rate · Digital performance
Bloomerang ResearchResearch drawn from 20,000+ nonprofit customers on monthly giving performance and donor lifetime value.Monthly giving · Donor lifetime value
Important Notice: The Grey Matter Diagnostic — including this sample report — is designed for illustrative and educational purposes only. Scores, narratives, and gap analyses are generated from publicly available sector benchmarks and are intended to prompt strategic conversation, not to serve as a definitive financial, legal, or organizational assessment. Results will vary based on the accuracy of inputs provided and the specific context of each organization. This tool does not constitute financial, legal, accounting, or management consulting advice. Group 1631 recommends consulting with qualified advisors before making significant organizational or financial decisions. The fictional organization "Lighthouse Ministries International" is used solely for demonstration purposes. © 2004–2026 Group 1631. All rights reserved.