Step 1 of 5
Organization Profile
Tell us about your organization. Fields marked * are required. All others are optional — enter what you have and leave the rest blank.
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G1631 Engagement Lead
Select the Group 1631 team member who referred or introduced this diagnostic.
Step 2 of 5
Financial Health
All fields are optional — enter what you have readily available. Blank fields are simply excluded from your benchmark comparison. Round numbers are fine.
months
%
per $1
%
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%
Step 3 of 5
Revenue Channels
All fields are optional. Enter approximate annual revenue for channels that apply to your organization — leave blank any that don't exist or aren't known. We'll calculate revenue diversification from whatever you enter.
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Step 4 of 5
Fundraising & Donor Development
Answer as many or as few as you like. Unanswered questions are treated as neutral in the scoring. Select the option that most honestly describes the organization's current reality.
Step 5 of 5
Marketing, Technology & Strategy
Again, answer what you know — skip what you don't. The integration question below is the single most impactful item in this section.
The Integration Gap — The Hidden Performance Killer
When fundraising, marketing, and technology operate as one unified strategy, nonprofits consistently see higher donor retention, lower acquisition costs, and stronger revenue growth. Most organizations have them completely siloed and don't realize the cost.
Strategic Planning
Grey Matter Diagnostic Results
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out of 100
Financial Benchmark Detail
Your metrics compared to published sector standards. Sources: Charity Navigator, BBB Wise Giving Alliance, Nonprofit Finance Fund, AFP Fundraising Effectiveness Project.
| Metric | Your Number | Benchmark | Source | Status |
|---|
Grey Matter Analysis — Full Report
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The Group 1631 team brings over 100 years of collective experience helping faith-based nonprofits transform their revenue, strategy, and mission impact. Let's talk about what's possible for your organization.
About Our Benchmarks & Methodology
Charity Navigator
The most widely referenced nonprofit watchdog, evaluating 200,000+ organizations annually using a 4-star rating system.
Program expense ratio · Operating expense ratio
BBB Wise Giving Alliance
Standards for Charity Accountability — the benchmark framework used by major foundations and institutional funders nationwide.
Fundraising efficiency · Admin + FR % of revenue
Nonprofit Finance Fund (NFF)
Annual State of the Nonprofit Sector survey — the definitive source for nonprofit liquidity and reserve standards.
Cash on hand · Revenue diversification
AFP Fundraising Effectiveness Project
Annual analysis of 100M+ donor records across thousands of organizations — the gold standard for donor retention benchmarks.
Donor retention rate
M+R Benchmarks Study
Annual digital performance study covering 200+ nonprofit organizations of all sizes and mission areas.
Email open rate · Digital performance
Bloomerang Research
Research drawn from 20,000+ nonprofit customers on monthly giving performance and donor lifetime value patterns.
Monthly giving · Donor lifetime value